Brochure Designers
brochure

Brochure Design Criteria

Types of Brochures

Advantages of Brochures

Brochure Design

Bi-Fold Brochure Design

Flyer Design

Tri-Fold Design



Advantages of Brochures

Brochures are a fundamental tool in the promotional system of every company. Despite the fact that there are innovative ways of communication, for example, the Internet, brochures still remain a really efficient means of reaching a large audience and representing an enterprise earnestly. We enumerate the main advantages of professional brochures for a company:

1) A brochure is a graphic piece printed on paper

This factor, which may seem to be insignificant, is of the utmost importance when the benefits of brochures are being defined. People still place value in printed materials, since they are useful and easy to consult at any moment, without depending on other technological factors. For example, a person can keep the brochure of a company, where the products and services are advertised, and the contact information of a company is provided, in his/her briefcase or in the drawer of the writing desk, which makes it easy to contact this company in order to clarify some issues or to place an order. Besides, for people a paper is a concrete medium, which brings a company closer to them, and which makes it tangible in some way.

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2) A well-designed printed brochure evokes trustworthiness

What’s more, even today a printed paper is still an element evoking trustworthiness in the public. In the face of such a speed and virtualization of the modern world, a paper is a material, which builds confidence in people. The thing is that a solid company, formed by real people, should rely on a printed material, for if it does not, it does not seem to be really existing. This is how the public thinks of an enterprise. A quality brochure is synonymous to trustworthiness, seriousness and professionalism.

3) A quality brochure is not disposable

People directly associate the quality of the promotional material with the quality of a company. This means that if a company wants to present its superior quality image, it is essential to present quality-printed professional brochures. The public values positively every quality graphic piece, which is why it is possible to state that a person who receives a good brochure will undoubtedly keep it. Well-designed brochures are unlikely to be disposed of.

4) Personalized distribution is valued

Brochures are handed out on the streets and at special commercial events. Also, they are distributed by mail according to the lists of addressees or placed in brochure displays in stores and offices. In this way, the audience receives these graphic pieces in a personalized form, which makes them very valuable in the world where everything is impersonal and mass scale.

5) Brochures are the pieces containing a large amount of information

One of the substantial benefits, offered by brochures, is a considerable amount of information on an enterprise they can provide. Despite all the differences between flyers, bi-folds and tri-folds and between their sizes, brochures have enough space to promote products and services of a company, provide information about prices and discounts, novelties, opening hours, contact information, etc.

6) A brochure represents a corporate identity

Every company that seeks sink into the public’s mind needs to develop a solid and consistent corporate identity. For that end, it is best to rely on the graphic system of promotion based on various pieces, including professional brochures. The brochures strengthen the identity of a company, since within these pieces, real and prospective clients find not only the logo of an enterprise, but also the informative content about the products, services and the corporate philosophy together with the graphic elements, which reflect the company’s personality.

7) Brochures consolidate the company’s position in the market

To have a real and concrete position in the modern market, it is essential to stay close to your real or prospective clients, and quality brochures are the best way to do this. A brochure is an indispensable marketing tool for every company, since it is a tangible medium of presenting a company. Quality brochures will help a company to take a professional and serious position in the market. It is especially important for small and medium sized companies to rely on brochures for the start-up or in order to gain a competitive advantage and sink into the public’s mind.



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