Brochure Designers
brochure

Brochure Design Criteria

Types of Brochures

Advantages of Brochures

Brochure Design

Bi-Fold Brochure Design

Flyer Design

Tri-Fold Design



Types of Brochures

If you are planning to hire designers for making your company brochures, it is important that you know different types of brochures. This knowledge will help you understand which type is the most appropriate for you according to your needs. The category “brochures” includes flyers, bi-folds and tri-folds. Each of them may be of different sizes and formats, and the design of each brochure type implies specific criteria. In any case, they belong to the same graphic family and, due to this, share common features.

Brochures are the graphic print-on-paper pieces, the space of which provides information on the products, services, offers and the contact details of a company, as well as corporate principles, which define the business logic. We are talking about the promotional tools that get into the hands of the public and which are valued by it because they are tangible and useful. They are handed out on the streets or at commercial presentations, as well as distributed by mail, or placed in brochure holders in shops, stores and offices. They are the pieces by means of which a company tries to establish a direct contact with its target audience.

For brochures to be successful, it is absolutely crucial to entrust the seasoned professional designers with the design, since these pieces are the best to represent the philosophy and the message of a company through visual elements. The design of brochures performs an important function in their efficiency as a means of advertising and business making: a high impact design combines communicability with aesthetics and representativeness. This means that the design of professional brochures represents the quality of an enterprise in the public’s mind. It should be added that, since brochures are the printed promotional pieces, the quality of print is of utmost importance for total success.

At BROCHURE-DESIGNERS.NET we offer the description of each brochure type, that is, of flyers, bi-folds and tri-folds, for you to get acquainted with the differences.

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Flyers

Do you want to do a mass promotion of your products and services? Then flyers will be an excellent option. A flyer is a square or rectangular piece of paper, on which products, services, discounts, prices, special offers and novelties are advertised. The flyers can be printed on one or on both sides, depending on the volume of information, which has to be included. As for the sizes, they are commonly a quarter or a half of an A4 size, although they are often as large as A4 sheet of paper.

Flyers are the pieces of mass scale impact that are distributed, first of all, on the streets, especially in strategic locations. The print run may be of 500, 1,000, 5,000, 15,000 copies or more, depending on the company size and its objectives. They can be printed in black and white, in black and white with the addition of one color, or in many colors, according to the budget. The full color flyers usually look more attractive, and actually, the costs of color printing are reduced. Generally, the flyers are the most affordable type of brochures, since, on the one hand, they have only two sides to be designed, and on the other hand, they are printed on inexpensive paper, precisely because of their massive scale. Due to the type of paper used for common flyer campaigns, they usually have a short useful life. The thing is that flyers seek to make impact on people, to invite them to buy now. On certain occasions, as for example, for the new product launch, it is really effective to create flyers on cardstock, which makes a piece look much more attractive.

Bi-fold brochures

To promote your enterprise with the help of a quality brochure, nothing beats having bi-folds designed by experts. These brochures have four panels (two internal and two external), which are created by folding a sheet of paper in half. Bi-folds are an indispensable tool for presenting a company, together with its contact information, its principles and products. Besides, they can be used as inexpensive catalogs, containing a list of products, prices, offers, and the codes for placing orders, as well as images. In some cases, large size bi-folds are used as folders for the distribution of other pieces at commercial presentations.

The traditional bi-folds are of A4 size, where each panel measures 5.5'' x 8.5''. To obtain highly impressive bi-folds, intended for distribution within the framework of special campaigns or at trade shows, it is possible to create such pieces on an A3 (double A4) sheet of paper with panels of 8.5'' x 11''. These brochures are generally printed on high quality papers: cardstock (gloss or matte) or thick illustration paper. These paper types are chosen due to the fact that this type of brochures should be resistant and at the same time of the top quality. The paper resistance is vital for the durability of bi-folds, which makes it possible to consult them frequently for making purchases. Generally, the massive print runs of bi-folds are not done, given that they are much more costly than flyers, due to the type of paper and the quality of print. Companies distribute them at special presentations or by mail to the previously defined audience.

Tri -fold brochures

If your company seeks to establish itself in the market and you want to make it known to a vast majority of people, you have to rely on tri-folds, an ideal type of brochures for professional presentation of your company. A tri-fold is a brochure with three internal panels and three external ones, obtained by folding a sheet of paper. Its basic communicative objective is to provide the public with consistent information concerning everything related to a company: business development, philosophy, products, services, attention to the clientele, promotions, novelties, facilities, staff, contact information etc.

There are various sizes of tri-folds, as well as various ways of folding and cutting. The choice of these ways and sizes, as well as their combination, is made by a professional designer in accordance with the expectations and the budget of every enterprise. The typical measurements are 8.5'' x 11'', that is, A4 (each panel, in this case, measures 3.67'' x 8.5''). Other sizes used for the design of special tri-folds are A3 (double A4) and triple A4, obtaining the pieces which attract attention by their size itself. What concerns the possible ways of folding and cutting, we invite you to visit our special section dedicated to the tri-fold design.

How are the tri-folds distributed? Frequently they are handed over at special business celebrations, but their distribution by mail to the selected real and prospective clients is also common. Another option is to place them in brochure displays in appropriate places for people to take them.

Printing is a crucial aspect in creating a tri-fold, which is able to attract people’s attention. At BROCHURE-DESIGNERS.NET we know that the design performs an absolutely essential function in making a top quality piece, but we also know that the design will shine only when it is incarnated on a good quality paper by means of superior printing. Generally, the tri-folds are printed on illustration paper, a paper with a special finishing, which makes it attractive and at the same time durable. The most economical option is to print them on the offset paper without finishing, but thicker than a common one. On the other hand, to make impressive pieces, the full color print is ideal. Today color printing is really affordable, and its benefits are important (always when a design is professional): enhanced attractiveness, great visual impact, company’s distinctiveness and better communicability.



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